Professional Summary

Social media marketing is my forte. I'm a problem solver fiercely committed to helping brands and businesses build their voices online. Through Facebook, Twitter and LinkedIn, I've worked with many clients to increase their reach, attract profitable customers by stating their message as clearly as possible.

Outkreate India

Digital Marketing Manager

November' 18 -August' 19


Brands Served:


Ferrara Candy Company, Upaj Farm

The Media Ant, Royal Crown Laminates, Caterpillar Farm

  • Create and manage campaign calendars for all areas of digital marketing, including tie-ins with other marketing disciplines.

  • Develop an effective digital media and communications strategy for various clients.

  • Established a strong social media presence (Facebook and Instagram) for one of India's largest decorative laminate brand.

  • Collaborated with one of India's most exceptional online marketing service providers and assisted them with their campaigns and marketing strategies.

  • Lead a small team of marketing analysts to create content and marketing strategies for Outkreate’s clients.

  • With conversion-driven copywriting, I helped clients with large projects and campaigns.

  • Analyzed campaign results and reporting performance back to stakeholders.

  • Implementing, tracking, and reporting web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads, etc.

  • Develop cross-platform digital communication strategy (website, digital media, social network, etc.) as well as execute the plan.

  • To assist in developing compelling B2C e-marketing campaigns in line with the brand strategy and overall marketing plans.

  • Assist the team with developing different 'customer journeys’ and understand the critical touch-points along the way.

Nascent Infotech Pvt. Ltd.

Social Media Executive

May' 2017- October' 18

Brands Served:
Sports Authority of Gujarat

  • Account executive for Sports Authority of Gujarat.

  • Managed all social media platforms comprising of Facebook, Twitter & YouTube for the Government Department-Sports Authority of Gujarat (SAG).​

  • Was exclusively responsible for all social media updates posted on digital platforms with innovative use of Creatives, AVs, Photos, GIFs.

  • Create Social Marketing schedules and communication plans.

  • Oversee budgets and coordinate projects with Agencies and 3rd party Vendors.

  • Support the planning and execution of digital marketing campaigns, working closely with internal and external agencies to meet stated business objectives.

  • Help oversees the development of digital marketing initiatives to show events and campaigns.

  • Media Coordinator for various events of SAG, including KHEL MAHAKUMBH 2017(Opening & Closing Ceremony) organized in the august presence of Hon’ble Prime Minister of India & Chief Minister of Gujarat with other dignitaries.

  • Accountable for social media updates of the event with coordinating live streaming of the whole ceremony with the implementation of paid Facebook campaign with a motive of spreading awareness about the ceremony, including achievements, scheme & benefits provided by SAG.

Work Experience

Brands Served:

  • Responsible for creating relevant content for new and daily users by using different keywords, hashtags, doodles, AVs, and various creative art forms.

  • Oversee the strategy development of digital and social media marketing strategies across all platforms.

  • Accountable for creating product awareness and trust via social media platforms like Facebook and Twitter, etc.

  • Helped and executed Public relations strategy.

  • Researched and developed relevant and trending content from different sources and updated the database daily through various creative ways.

CNBC Awaaz

Editorial Assitant Intern

April' 2016- Jan' 17

  • Assisted the news editor in day to day news gathering and broadcasting.

  • Aided in writing and editing using desktop software like iNews.

  • Helped with basic reporting, identifying news elements, and turning them into impactful news stories.


July'14- July'17

Sikkim Manipal University

Bachelor of Arts in Journalism & Mass Communication

Jan'16- July'16

Asian School of Cyber Law

Diploma in Cyber Law

July'15- Jan'16

Amity University

Diploma in Advertising & Brand Management (ODL Mode)

Being Myself

Productivity. Digital Strategy. Community Building

My routine revolves around it. I love beaten coffee, I adore dogs, and my favorite number is 7, I'm not a huge fan of cats, I peddle it out with my bicycle, my favorite food is Pizza, and I have never played golf, never.

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